It was a great pleasure participating at the IHCAN Conferences London on April the 22nd and meeting so many familiar faces. It was interesting listening to the speakers talking about Inflammation and Antioxidants issues, to which our product ReConnect is of great benefit. We also had the opportunity to present our new product OlioVita Sun – The evolution in Sun care.
OlioVita Sun® is an oral sunscreen based on 100% natural ingredients: sea buckthorn oil, grapefruit and rosemary extract, and vitamin D. Thanks to its composition, it has moisturizing and antioxidant properties for the skin.
The Sun has very positive effects on our body; It provides us with vitamin D, strengthens our immune system, prevents us from cardiovascular diseases and brings us happiness. However, if we are not careful, it can cause us some other problem. Exposure to UV-A radiation causes skin damage that is usually neutralized thanks to melanin:
- Sun burns: causes the skin to lose its barrier effect (protection) and is more prone to damage such as redness, peeling and water loss.
- Sun spots/Dark spots: exposure to the sun causes us to generate melanin, but when this substance is generated in a localized way (due to age, hormonal changes, etc.) the dreaded spots appear. Although we see the stains on the surface, these are being generated in internal layers.
- Sun allergy: in the skin we have cells of the immune system that are the ones that defend our skin from external aggressions by relating all the layers to each other and to the immune system. Continuous radiation makes these cells more reactive and allergic reactions such as itching, redness, etc. Because the damage is cumulative, sun allergy usually gets worse with each exposure.
The 100% natural formula of Oliovita Sun helps prevent and protect the skin from the Sun, acting as an oral sunscreen. Sea buckthorn oil contains large amounts of omega-7 and has many properties in terms of nutrition, hydration and skin regeneration. In addition, it protects the skin against solar radiation, enhancing the effect of sun cream and has anti-inflammatory properties (aftersun) after exposure to the Sun. In addition, omega 7 also contains iron, potassium and has antioxidant properties, so it fights the cellular aging and leaves skin looking healthy with a beautiful tan.
Looking forward to the next conference.